I am an assistant professor at Foster School of Business at the University of Washington, Seattle. My research area is in economic implications of new technologies. I have been working on understanding and designing new digital strategies enabled by social networking platforms. For example, how social advertising (ads with social cues and placed in social networks) outperforms display ads, how peer effects play a role in product decisions, and how social networking platforms can help a new business diffuse to and grow in developing markets. Currently, I am also working on identifying the impact of other new technologies, such as how ride-sharing platforms substitute existing transportation tools, and how mobile payments transform business operations. I received a bachelor degree from Tsinghua University and a Master’s degree from the University of British Columbia, and a Ph.D. degree from MIT Sloan School of Management.